Monday, 29 July 2013

Behind the Scenes: Inside Nica's S/S 14 Fashion Shoot

Last week, we were bubbling with excitement as we descended upon the artsy King’s Head Members’ Club in the midst of East London as to shoot our S/S 14 campaign.

If you love Nica’s handbags and want to see exactly how our shoot unfolded, here’s your backstage pass to the day’s events. Get ready for a sneak peak at some of next season’s gems!

The theme of the shoot channelled a geometrical jungle with a Sixties’ bohemian twist, so, nostalgic imagery upon a backdrop of undated quirky patterns were key. 

Make-up Artist Marco Antonio explained that the shoot's make up "emulates that of an old top model with very defined lines around the eyes, a feathery brow, and big voluminous blow-dried hair. This model has amazing skin, so, she doesn't need much foundation but we’re keeping the skin quite matte and the lips too". 

Above, Stylist Aradia Crockett is running through her shoot options with Designer Nica, and explained that the style for the shoot was to be "clean and feminine with a slightly vintage element whilst still maintaining an air of modernity". 

The Photographer of choice was  Rebecca Miller, and the above was an extra shot that wasn't initially planned. She explained that "sometimes those end up being my favourite shots of the day. Charlotte, our model has the most amazing cat like eyes. I was just trying to find the best angle for her. She looks amazing when shot slightly from above. I love all the mix of textures here. I wanted this shot to feel like a lazy late afternoon or hot summery day".

Above, the green geometrical cut out across body Daffodil is being incorporated into a truly retro inspired look. Doesn't this photograph make you feel like you've just stepped back in time

It takes a while to get the perfect shot but bags like the new Linda above do make it easier! It's feminine structure and hot pink hue makes it the perfect piece to channel that Hobo vibe. 

And here's another sneak peak of one of the lovelies that you can expect next season in the form of our Sara satchel. The coral Sara was actually one of Stylist Aradia's favourite bags from the entire collection.
Which of the two colour-ways is your favourite? 

The Nica Team  x x

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