During my trip to Seoul, I had another must-see place in my mind: Samchung-dong. Seoul Central is very energetic and even frenetic at some point as the one of the main districts in the biggest city in South Korea. However, this amazing town makes me feel nostalgic and exotic at the same time with its mix of the traditional and contemporary atmosphere.
I have heard that Samchung-dong actually has been created by Korean independent artists and designers from diverse areas; as a result there is a wide variety of idiosyncratic shops and art galleries to see in this district, which has totally a different mood to Gangnam. I always find stillness and even inner-peace of myself in this tranquil and stylish street amid the hectic swirl of urban life in Seoul.
Whenever I visit to this area, I am always amazed by these wonderful arrangements made by independent fashion designers around this area; they are usually minimal but incredibly thoughtful!
Also, looking around a variety of vintage shops, art galleries and sophisticated coffee shops, each with its own magnificent idea and style always amuses me…
During my journey in Samchung-dong, I was very keen to discover some inspiration for my design from its amazing contemporary interpretation of the Korean traditional features with its own playfulness and fun! Yes, including a beautiful ray of sunshine in Seoul as well!
It’s time to pack up my bag to go back to London now. I cannot wait to implement these inspirational features that I’ve taken from my hometown for my next collection!
Love, Nica Kim xxx